Advertising and Marketing

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AAS & Certificate

This major prepares individuals to undertake and manage the process of developing
consumer audiences and moving products from producers to consumers. Instructional
components include buyer behavior and dynamics, principles of marketing research,
demand analysis, cost-volume and profit relationship, pricing theory, marketing campaigns
and strategic planning, market segments, advertising methods, sales operations
and management, consumer relations and retailing.

Be Advised


Keri Keith