Advertising and Marketing

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AAS & Certificate

This major prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Instructional components include buyer behavior and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationship, pricing theory, marketing campaigns and strategic planning, market segments, advertising methods, sales operations and management, consumer relations and retailing.



Be Advised

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Keri Keith
keri.keith@dakotacollege.edu
701-228-5624