Fall 2018 Course Syllabi

Dakota College at Bottineau Course Syllabus Course Prefix/Number/Title: BADM 201 – Principles of Marketing Course Description: This is an introductory course which incorporates both traditional and contemporary aspects of marketing. Topics include environmental analysis and marketing research, consumer analysis, product (service) planning, distribution planning, price planning, promotion planning, social responsibility, and marketing management. Course Objectives: After taking this course students should be able to: • Identify important marketing concepts and be able to apply them. • Analyze and critically discuss important marketing issues. • Analyze and discuss diversity as it affects marketing. • Understand that marketing is truly all around us and affects everyone. • Identify and effectively communicate the marketing process. • Understand consumer behavior and target markets. • Develop a marketing plan. Instructor: Keri J. Keith Office: Thatcher Hall 205 Office Hours: 11-12:00 Monday - Friday Phone: 701-228-5624 Email: keri.keith@dakotacollege.edu Lecture/Lab Schedule: T/R: 9:30-10:45 TH 2211 Textbook(s): Marketing, 13th Edition – Kerin, Berkowitz, Hartley, & Rudelius. ISBN: 978-1-259-57354-5 Course Requirements: