Spring 2019 Course Syllabi

5 | P a g e Study Plan (Tentative Course Outline) This plan may be subject to change. Students will be given prior notification of any changes or corrections. Week Dates Description 1 Jan 7 - 12 Students should log into the course site to become familiar with the contents, download a copy of the course syllabus, and introduce themselves in the introduction forum provided. Contact instructor with questions or post questions in Starbucks Café. Read chapter 1 of Launch! text Review document BADM 289 Advertising Campaigns Weekly Discussion 2 Jan 13 - 19 Read chapter 2 of Launch! text Overview of the course project and discussion forums. Respond to weekly discussion question 3 Jan 20 – 26 Read chapter 3 of Launch! text Respond to weekly discussion question 4 Jan 27 – Feb 2 Read chapter 4 of Launch! text Respond to weekly discussion question 5 Feb 3 – 9 Respond to weekly discussion question Unit 1 Project is due Sunday, February 10th 6 Feb 10 – 16 Read chapter 5 of Launch! text Respond to weekly discussion question 7 Feb 17 – 23 Respond to weekly discussion question 8 Feb 24 – Mar 2 Read chapter 6 of Launch! text Respond to weekly discussion question 9 Mar 3 – 9 Respond to weekly discussion question Unit 2 Project is due Sunday, March 17 th (last day of spring break) 10 Mar 10 – 16 SPRING BREAK 11 Mar 17 – 23 Read Chapter 7 of Launch! text Respond to weekly discussion question 12 Mar 24 – 30 Read chapter 8 of Launch text Respond to weekly discussion question 13 Mar 31 – Apr 6 Respond to weekly discussion question 14 Apr 7 – 13 Read chapter 9 and skim through chapter 10 of Launch! text Respond to weekly discussion question 15 Apr 14 – 20 Read section 11.2 starting on page 348 in Launch! text Respond to weekly discussion question 16 Apr 21 – 27 Read chapter 12 in Launch! text Respond to weekly discussion question 17 Apr 28 – May 4 Respond to weekly discussion question Practice session: how to present using an online web conferencing tool (make arrangements with your instructor) 18 May 5-10 (finals week) Unit 3 Final Project due - must be scheduled/submitted before Thursday, May 9 th . The Unit 3 Final Project is the comprehensive demonstration; there is no final exam in this course.