Fall 2018 Course Syllabi

Textbook(s): Advertising & Promotion, 10th Edition – Belch and Belch. ISBN: 978-0-07-802897-7 Various Handouts Course Requirements: Course requirements consist of class participation, assignments, quizzes, and exams. All assignments will be turned in via Blackboard – All PowerPoints are in Blackboard as well. Grade Weighting Ad Analysis Assign: 50 points Comm Process Assign: 50 points Execution Style Assign: 75 points Sales Promo and Corp Publicity Assign: 35 points In-Class Video and Questions 50 points Exam #1: 100 points Exam #2: 100 points Exam #3: 100 points Exam #4: 100 points Participation: 70 points Total: 730 points Grading Scale Tentative Course Outline 90% - 100% A 80% - 89% B 70% - 79% C 60% - 69% D Less than 60% F