Fall 2018 Course Syllabi

Week 1: Start to class, introductions, Chapter 1 Week 2: Chapter 2 and 3 Week 3: Chapter 4 and Assignment: Week 4: Exam 1, chapters 1-4. Chapter 8 Week 5: Chapters 5 and 6 Week 6: Chapters 7 and 9 Week 7: Exam 2 - Chapters 5-9 Week 8: Chapter 10, Assignment – Create product and marketing strategy Week 9: Class time for assignment Week 10: Product and strategy due Week 11: Chapter 13 Week 12: Chapter 15 and 18 Week 13: Exam 3 - Chapters 10, 13, 15 and 18 Week 14: Chapter 11 Week 15: Chapter 19 Week 16: Final exam - Chapters 11 and 19