Loading
The one-year Advertising and marketing major prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Instructional components include buyer behavior and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationship, pricing theory, marketing campaigns and strategic planning, market segments, advertising methods, sales operations and management, consumer relations and retailing.
Curriculum: The program curriculum is listed below. The program can be completed in one year by following the schedule outline in the Sequence of Study. Courses offered by Dakota College at Bottineau are linked to pages providing additional information about the courses such as prerequisites, course objectives, semesters offered, etc.
| Course Number | Course Title | SH | Semester | Campus |
| BADM 201 | Principles of Marketing | 3 | Fall | DCB |
|
|
|
|
|
|
| BADM 210 | Advertising | 3 | ||
|
|
|
|
|
|
| BADM 240 | Sales | 3 | Spring | DCB |
|
|
|
|
|
|
| BADM 260 | Principles of Retailing | 3 | ||
|
|
|
|
|
|
| **Business Elective | 3 | Fall, Spring | DCB | |
|
|
|
|
|
|
| BADM 202 | Principles of Management | 3 | Fall | DCB |
|
|
|
|
|
|
| BUSN 170 | Entrepreneurship | 3 | ||
|
|
|
|
|
|
| BADM 213 | Public Relations | 3 | Fall | DCB |
|
|
|
|
|
|
| BOTE 210 | Business Communications | 3 | Fall, Spring | DCB |
|
|
|
|
|
|
| BADM 297 | Cooperative Education | 1-6 | Fall, Spring | DCB |
|
|
|
|
|
|
| PSYC 100 | Human Relations in Organizations | 3 | Fall, Spring | DCB |
|
|
|
|
|
|
**Contact your advisor to see which classes will work for these electives.
| Be Advised: | |
|
Keri Keith keri.keith@dakotacollege.edu 701-228-5624 |
