Brand Guidelines

On this page you will find guidelines and resources for Dakota College's brand. This includes what colors should be used in both print and online media, what logos are appropriate, and what fonts should be utilized. You'll be able to download the correct fonts and images from this page as well to use for marketing purposes.

Please note: It is imperative that you follow these guidelines for all designs and marketing materials that represent Dakota College at Bottineau. Using any incorrect logos, fonts, or colors is not allowed. This applies to brochures, flyers, social media posts utilizing custom graphics, and advertisements. If you are unsure about your design, please contact the marketing committee. We'll be happy to review and recommend changes if the design doesn't meet the guidelines.


 

Using the DCB & Jacks Logo

Here are the main three logos you can use. Determining which logo to use will be dependent on the final size of the logo. If the logo is going to smaller, consider using the logo without the slogan. If the logo will be larger, consider using the logo with the slogan. The only time you shouldn't use the logo with the slogan is if it's too small to be legible.

Click here to download the DCB Logos

dcb logos.png


When using either logo it is important to leave enough space around the logo so it stands out and doesn't look cluttered. When you scale the image, you'll also want to scale the margins around the image appropriately. Use your best judgement, this is just an example.

dcb logo margins.png


 

Color Palette

Here are the official colors you should use when creating marketing material. DCB Green is color #00703C, then you have a near black, accent green, and an accent grey. The CMYK & RGB profiles are also listed below. Use the RGB profile for web related content and when using Word, PowerPoint, or Publisher. You can use the CMYK profile when working with Adobe Software like Photoshop or InDesign.

dcb color palette.png


 

Resources

You can find the download links below for the fonts and images we use. Click the font name to download the zipped archive. Once the archive is downloaded to your computer, unzip the folder. To install the font in one go, select all the font files in the folder (CTRL+A), right click the selected font files, choose install. Once installed the font will then be available in your programs like Word, Publisher, or InDesign.

Fonts for Print

Fonts for Online

DCB Logos

Below is the download link for the logos. They are in a PNG file format with a transparent background. Vector (EPS) versions of these logos are available at request. Please email jacob.p.nelson@dakotacollege.edu to make the request.

Click here to download the DCB Logos

Social Media Guidelines

If you would like to create and manage a DCB affiliated social media account, please visit the forms page to fill out the Social Media Request Form. You can find the guidelines here. If you have any questions please feel free to reach out to the marketing committee.

"THE BEST PART ABOUT DCB IS THAT IT'S LIKE A SMALL COMMUNITY WHERE EVERYONE KNOWS EVERYONE AND IS VERY EASY TO GET AROUND."

Deanna