Course Description: This course is a capstone course in the Advertising and Marketing program. Students will utilize knowledge gained in previous classes in addition to the topics covered in this course to understand all that must be accomplished to create a successful advertising campaign. Students will be expected to study and analyze existing advertising campaigns, conduct focus group discussions, and write reports evaluating the campaigns. Additionally, students will research, plan, and create their own campaign plans along with presentations of their work. Understanding and developing insightful, effective advertising campaigns will be the end result of this class.
Schedule: Spring semester. This course follows the traditional on-campus schedule for beginning and ending dates.
Delivery Method: Online. Students are not expected to come to the campus at any time.
Prerequisite Courses: BADM 201 - Principles of Marketing and BADM 210 - Business Communications.
Instructor: Keri Keith
Contact Information: Faculty Directory
Other Materials: None
Course Objectives: It is expected that students will be able to:
Exams - Policies & Procedures:
Technology Required: Click here to view our technology required page.