BADM 213 - Public Relations
3 Semester Hour Credits
Course Description: This course is an analysis of the practice of public relations from an organization communication perspective. Changing roles, future career opportunities, ethical and legal issues, research techniques, developing effective communication with the client, media, consumer, stockholder, governmental, organizational and employee publics. Requirements for the course will include group projects and presentations in public relations campaign management.
Schedule: Fall semester. This course follows the traditional on-campus schedule for beginning and ending dates.
Delivery Method: Online. Students are not expected to come to campus anytime.
Prerequisite Courses: None
Instructor: Keri Keith
Contact Information: Faculty Directory
Textbook: Book Information through the DCB Bookstore.
Other Materials: Microsoft Office including Word, Excel and PowerPoint.
Course Objectives: It is expected that students will be able to:
- Analyze the nature and scope of the public relations process
- Familiarize students with the roles, functions, and tasks of a public relations practitioner
- Develop an understanding of the mass media in today's public relations environment
- Provide students with practical experience in various types of public relations writing and activities
- Present an overview of the field of public relations and the organizational roles of the public relations practitioner
- Understand through case studies, the public relations environment and the role of persuasion and public opinion
- Acquaint students with the communication process and technological tools available to the public relations practitioner
- Research and critique current articles regarding public relations topics.
- Independent work (not graded): Reading assignments
- Graded assignments: Case Studies and discussion questions
- Graded quizzes/tests: Four exams will be given
- Grades: Grades are based on total points earned and include the points earned from posting to discussion question and participation in discussion.
- Respond to discussion questions - these are part of earning "participation" points.
Exams - Policies & Procedures:
- Quizzes and exams can be taken on any computer with Internet access
- Students need to select a suitable testing environment conducive for testing such as a distraction-free area at home, a computer lab at a library, etc.
- Each quiz/test will be available for a week set by the instructor. Students can take a quiz/test at any time during that week. Exams must be completed between set dates/times.
- Exams and quizzes are comprised of multiple choice matching questions.
Technology Required: Click here to view our technology required page.