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BADM 201 - Principles of Marketing
3 Semester Hour Credits

Course Description: This is an introductory course which incorporates both traditional and contemporary aspects of marketing. Topics include environmental analysis and marketing research, consumer analysis, product (service) planning, distribution planning, price planning, promotion planning, social responsibility, and overall marketing implementation.

Schedule: Fall semester. This course follows the traditional on-campus schedule for beginning and ending dates.

Delivery Method: Online. Students are not expected to come to the campus at any time.

Prerequisite Courses: None

Instructor: Keri Keith

Contact Information: Faculty Directory

Textbook: Book Information through the DCB Bookstore.

Other Materials: None

Course Objectives: It is expected that students will be able to:

Work Expectations:

Exams - Policies & Procedures:

Technology Required: Click here to view our technology required page.

 
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